In an announcement made on Monday, the firms stated that global spirits giant Bacardi Limited will buy Patrón Spirits International AG, the creator of the iconic Patrón tequila, for an enterprise value of $5.1 billion. As of 2008, Bacardi, the world’s largest private spirits company, owned a 30 percent stake in Patrón, which it acquired in 2008.
What is the history of Patrón Tequila?
- Casa 7 Leguas, one of Mexico’s oldest distilleries, was responsible for the creation of the first Patrón Tequila.
- John Paul DeJoria and Martin Crowley, the founders of St.
- Maarten Spirits, bought the trademark rights in 1989, and manufacturing was relocated to a new distillery the following year.
- Ed Brown was appointed CEO in 2000, and he immediately tried to disassociate the Patrón brand from the booze industry.
Is Hacienda Patrón Tequila the world’s most expensive brand?
The Hacienda Patrón is revealed from behind the scenes. Tequila Patrón, the world’s top selling super-premium tequila brand, swept the globe by storm in the 1990s with an excessively costly, 100 percent agave tequila at a time when gold, ″mixto″ tequila was the de facto drink of choice.
What kind of alcohol is Patrón?
Patrón. Patrón is a tequila brand owned by the Patrón Spirits Company that produces tequila goods. Patrón tequilas, like other tequilas, are made from the’maguey’ (heart or core) of the blue agave plant, which is sourced from Mexico and fermented.